PRIVACY POLICY
Updated May 2018
Thank you for visiting my website. Marla White Photography (“MWP”) is committed to protecting and respecting your privacy and this policy explains what I collect and how I use your personal information.
This policy sets out the basis on which any personal data I collect from you, or that you provide to me, will be processed by me. Please read the following carefully to understand my views and practices regarding your personal data and how it will be treated. By visiting marlawhitephotography.com you are accepting and consenting to the practices described in this policy.
INTRODUCTION
This privacy notice provides you with details of how I collect and process your personal data through your use of my site marlawhitephotography.com, including any information you may provide through my site when you purchase a product or service, sign up to my newsletter or take part in a prize draw or competition.
MWP is the data controller and I am responsible for your personal data.
Contact Details
My full details are:
Full name of legal entity: Marla White Photography, sole trader
Email address: marla@marlawhitephotography.com
Postal address: 6 Willowherb Close, Wokingham, Berks, RG40 5UY
If you are not happy with any aspect of how I collect and use your data, you have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). I would be grateful if you would contact me first if you do have a complaint so that I can try to resolve it for you.
It is very important that the information I hold about you is accurate and up to date. Please let me know if at any time your personal information changes by emailing me at marla@marlawhitephotography.com.
WHAT DATA DO I COLLECT ABOUT YOU
Personal data means any information capable of identifying an individual.
I may process certain types of personal data about you as follows:
Identity Data - may include your first name, maiden name, last name, username, marital status, title, date of birth and gender.
Contact Data - may include your billing address, delivery address, email address and telephone numbers.
Financial Data - may include your bank account and payment card details.
Transaction Data - may include details about payments between MWP and other details of purchases made by you.
Technical Data - may include your login data, internet protocol addresses, browser type and version, browser plug-in types and versions, time zone setting and location, operating system and platform and other technology on the devices you use to access this site.
Profile Data - may include your username and password, purchases or orders, your interests, preferences, feedback and survey responses.
Usage Data - may include information about how you use my website, products and services.
Marketing and Communications Data - may include your preferences in receiving marketing communications from MWP and my third parties and your communication preferences.
I may also process aggregated data from your personal data but this data does not reveal your identity and as such in itself is not personal data. An example of this is where we review your usage data to work out the percentage of website users using a specific feature of our site. If we link the aggregated data with your personal data so that you can be identified from it, then it is treated as personal data.
Sensitive Data
I do not collect any sensitive data about you. Sensitive data refers to data that includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data. I do not collect any information about criminal convictions and offences.
Where I am required to collect personal data by law, or under the terms of the contract between MWP and you do not provide me with that data when requested, I may not be able to perform the contract (for example, to deliver goods or services to you). If you don’t provide me with the requested data, I may have to cancel a product or service you have ordered but if I do, I will notify you at the time.
HOW I COLLECT YOUR PERSONAL DATA
I collect data about you through a variety of different methods including:
Direct Interactions - You may provide data by filling in forms on my site (or otherwise) or by communicating with me by post, phone, email or otherwise, including when you:
order my products or services;
subscribe to my e-mail newsletter;
request resources or marketing be sent to you;
enter a competition, prize draw, promotion or survey; or
give feedback.
Automated Technologies or Interactions - As you use my site, I may automatically collect technical data about your equipment, browsing actions and usage patterns. I collect this data by using cookies, server logs and similar technologies. I may also receive technical data about you if you visit other websites that use my cookies.
Third Parties or Publicly Available Sources: I may receive personal data about you from various third parties and public sources as set out below:
analytics providers such as Google based outside the EU;
advertising networks [such as Facebook, Twitter, Linkedin and YouTube based [inside OR outside] the EU]; and
search information providers [such as Google based [inside OR outside] the EU].
Contact, financial and transaction data from providers of technical, payment and delivery services [such as PayPal, WePay, and Stripe based [inside OR outside] the EU].
Identity and contact data from publicly available sources such as Companies House and the Electoral Register based inside the EU.
HOW I USE YOUR PERSONAL DATA
I will only use your personal data when legally permitted. I will only use your personal data for the purposes for which I collected it, unless I reasonably consider that I need to use it for another reason and that reason is compatible with the original purpose. The most common uses of your personal data are:
Where I need to perform the contract between us.
Where it is necessary for my legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
Where I need to comply with a legal or regulatory obligation.
Generally, I do not rely on consent as a legal ground for processing your personal data, other than in relation to sending marketing communications to you via email, Facebook Messenger or text message. You have the right to withdraw consent to marketing at any time by emailing me at marla@marlawhitephotography.com.
Purposes for Processing your Personal Data
Set out below is a description of the ways I intend to use your personal data and the legal grounds on which I will process such data. I have also explained what my legitimate interests are where relevant.
I may process your personal data for more than one lawful ground, depending on the specific purpose for which I am using your data. Please email me at marla@marlawhitephotography.com if you need details about the specific legal ground I am relying on to process your personal data where more than one ground has been set out in the table below.
Thank you for visiting my website. Marla White Photography (“MWP”) is committed to protecting and respecting your privacy and this policy explains what I collect and how I use your personal information.
This policy sets out the basis on which any personal data I collect from you, or that you provide to me, will be processed by me. Please read the following carefully to understand my views and practices regarding your personal data and how it will be treated. By visiting marlawhitephotography.com you are accepting and consenting to the practices described in this policy.
INTRODUCTION
This privacy notice provides you with details of how I collect and process your personal data through your use of my site marlawhitephotography.com, including any information you may provide through my site when you purchase a product or service, sign up to my newsletter or take part in a prize draw or competition.
MWP is the data controller and I am responsible for your personal data.
Contact Details
My full details are:
Full name of legal entity: Marla White Photography, sole trader
Email address: marla@marlawhitephotography.com
Postal address: 6 Willowherb Close, Wokingham, Berks, RG40 5UY
If you are not happy with any aspect of how I collect and use your data, you have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). I would be grateful if you would contact me first if you do have a complaint so that I can try to resolve it for you.
It is very important that the information I hold about you is accurate and up to date. Please let me know if at any time your personal information changes by emailing me at marla@marlawhitephotography.com.
WHAT DATA DO I COLLECT ABOUT YOU
Personal data means any information capable of identifying an individual.
I may process certain types of personal data about you as follows:
Identity Data - may include your first name, maiden name, last name, username, marital status, title, date of birth and gender.
Contact Data - may include your billing address, delivery address, email address and telephone numbers.
Financial Data - may include your bank account and payment card details.
Transaction Data - may include details about payments between MWP and other details of purchases made by you.
Technical Data - may include your login data, internet protocol addresses, browser type and version, browser plug-in types and versions, time zone setting and location, operating system and platform and other technology on the devices you use to access this site.
Profile Data - may include your username and password, purchases or orders, your interests, preferences, feedback and survey responses.
Usage Data - may include information about how you use my website, products and services.
Marketing and Communications Data - may include your preferences in receiving marketing communications from MWP and my third parties and your communication preferences.
I may also process aggregated data from your personal data but this data does not reveal your identity and as such in itself is not personal data. An example of this is where we review your usage data to work out the percentage of website users using a specific feature of our site. If we link the aggregated data with your personal data so that you can be identified from it, then it is treated as personal data.
Sensitive Data
I do not collect any sensitive data about you. Sensitive data refers to data that includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data. I do not collect any information about criminal convictions and offences.
Where I am required to collect personal data by law, or under the terms of the contract between MWP and you do not provide me with that data when requested, I may not be able to perform the contract (for example, to deliver goods or services to you). If you don’t provide me with the requested data, I may have to cancel a product or service you have ordered but if I do, I will notify you at the time.
HOW I COLLECT YOUR PERSONAL DATA
I collect data about you through a variety of different methods including:
Direct Interactions - You may provide data by filling in forms on my site (or otherwise) or by communicating with me by post, phone, email or otherwise, including when you:
order my products or services;
subscribe to my e-mail newsletter;
request resources or marketing be sent to you;
enter a competition, prize draw, promotion or survey; or
give feedback.
Automated Technologies or Interactions - As you use my site, I may automatically collect technical data about your equipment, browsing actions and usage patterns. I collect this data by using cookies, server logs and similar technologies. I may also receive technical data about you if you visit other websites that use my cookies.
Third Parties or Publicly Available Sources: I may receive personal data about you from various third parties and public sources as set out below:
analytics providers such as Google based outside the EU;
advertising networks [such as Facebook, Twitter, Linkedin and YouTube based [inside OR outside] the EU]; and
search information providers [such as Google based [inside OR outside] the EU].
Contact, financial and transaction data from providers of technical, payment and delivery services [such as PayPal, WePay, and Stripe based [inside OR outside] the EU].
Identity and contact data from publicly available sources such as Companies House and the Electoral Register based inside the EU.
HOW I USE YOUR PERSONAL DATA
I will only use your personal data when legally permitted. I will only use your personal data for the purposes for which I collected it, unless I reasonably consider that I need to use it for another reason and that reason is compatible with the original purpose. The most common uses of your personal data are:
Where I need to perform the contract between us.
Where it is necessary for my legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
Where I need to comply with a legal or regulatory obligation.
Generally, I do not rely on consent as a legal ground for processing your personal data, other than in relation to sending marketing communications to you via email, Facebook Messenger or text message. You have the right to withdraw consent to marketing at any time by emailing me at marla@marlawhitephotography.com.
Purposes for Processing your Personal Data
Set out below is a description of the ways I intend to use your personal data and the legal grounds on which I will process such data. I have also explained what my legitimate interests are where relevant.
I may process your personal data for more than one lawful ground, depending on the specific purpose for which I am using your data. Please email me at marla@marlawhitephotography.com if you need details about the specific legal ground I am relying on to process your personal data where more than one ground has been set out in the table below.
Purpose/Activity |
Type of Data |
Lawful Basis for Processing |
To register you as a new customer |
(a) Identity (b) Contact |
Performance of a contract with you |
To process and deliver your order including: (a) Manage payments, fees and charges (b) Collect and recover money owed to me |
(a) Identity (b) Contact (c) Financial (d) Transaction (e) Marketing and Communications |
(a) Performance of a contract with you (b) Necessary for my legitimate interests to recover debts owed to me |
To manage our relationship which will include: (a) Notifying you about changes to my terms or privacy policy (b) Asking you to leave a review or take a survey |
(a) Identity (b) Contact (c) Profile (d) Marketing and Communications |
(a) Performance of a contract with you (b) Necessary to comply with a legal obligation (c) Necessary for my legitimate interests to keep my records updated and to study how customers use my products/services |
To enable you to partake in a prize draw, competition or complete a survey |
(a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing and Communications |
(a) Performance of a contract with you (b) Necessary for my legitimate interests to study how customers use my products/services, to develop them and grow my business |
To administer and protect my business and my site (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) |
(a) Identity (b) Contact (c) Technical |
(a) Necessary for my legitimate interests for running my business, provision of administration and IT services, network security, to prevent fraud (b) Necessary to comply with a legal obligation |
To deliver relevant content and advertisements to you and measure and understand the effectiveness of my advertising |
(a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing and Communications (f) Technical |
Necessary for my legitimate interests to study how customers use my products/services, to develop them, to grow my business and to inform my marketing strategy |
To use data analytics to improve my website, products/services, marketing, customer relationships and experiences |
(a) Technical (b) Usage |
Necessary for my legitimate interests to define types of customers for my products and services, to keep my site updated and relevant, to develop my business and to inform my marketing strategy |
To make suggestions and recommendations to you about goods or services that may be of interest to you |
(a) Identity (b) Contact (c) Technical (d) Usage (e) Profile |
Necessary for my legitimate interests to develop my products/services and grow my business |
DATA RETENTION
i will only retain your personal data for as long as necessary to fulfil the purposes i collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, I consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which I process your personal data and whether I can achieve those purposes through other means, and the applicable legal requirements.
By law I have to keep basic information about our customers (including contact, identity, financial and transaction data) for six years after they cease being customers for tax purposes.
YOUR LEGAL RIGHTS
Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include the right to:
Request access to your personal data.
Request correction of your personal data.
Request erasure of your personal data.
Object to processing of your personal data.
Request restriction of processing your personal data.
Request transfer of your personal data.
Right to withdraw consent.
You can see more about these rights at:
https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, I may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, I may refuse to comply with your request in these circumstances.
i will only retain your personal data for as long as necessary to fulfil the purposes i collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, I consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which I process your personal data and whether I can achieve those purposes through other means, and the applicable legal requirements.
By law I have to keep basic information about our customers (including contact, identity, financial and transaction data) for six years after they cease being customers for tax purposes.
YOUR LEGAL RIGHTS
Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include the right to:
Request access to your personal data.
Request correction of your personal data.
Request erasure of your personal data.
Object to processing of your personal data.
Request restriction of processing your personal data.
Request transfer of your personal data.
Right to withdraw consent.
You can see more about these rights at:
https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, I may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, I may refuse to comply with your request in these circumstances.